Is Facebook Marketing More Effective?
Facebook has become one of the top social media platforms these days and there are numerous advantages associated with it. Not only can people use it personally for connecting with pals and family, but it has also turned out to be a handy tool for promoting and advertising a business. One fact that's known by every business proprietor is that marketing strategies of a business can have a huge impact on its growing and success. It is crucial in business owners to promote their services if they wish to draw in patrons. Here, Facebook can be extremely useful. While having a business page on Facebook is very similar to owning a website, there are some significant benefits that merely Facebook can provide.
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| Source: Google |
1 .) Massive Exposure on Global Scale
Facebook is undoubtedly the large-hearted daddy of Social Media, towering over rest of the social media with over 1.2 billion customer accounts. That's a huge amount for a total audience. More than 1.37 billion active customers visit Facebook daily( generator: Facebook as in Q3 2017 ).
Facebook offers multiple platforms for marketing in the form of pages, groups, and ads. Facebook page for an individual or a business is the most popular way to represent an individual or a business. A group page can be opened by a business or an organization to promote activities. Customers can join this group and also post notes on the group page called a wall. They can also interact through discussion threads.
Facebook ads are extremely popular& this popularity has been an increase phenomenally in recent years. Since Facebook has quite a significant amount of demographic data of all of its customers, the ads are designed to target customers with exceedingly specific demographics selected by the advertiser.
2 .) Low Marketing Expenses
Small businesses need not have a website, which plainly would cost money to develop, host and maintain. Instead a Facebook page for any business can be created free of cost and any content can be uploaded on this page. Even a small business can start a Facebook page and showing all of the information about its products or services at virtually no cost.
Then there are Facebook ads which enable you to target your potential patrons. Since Facebook compiles a number of demographic properties for all its users, these can be utilized while creating target audience for your ad.
Facebook ads are quite budget friendly too, at least so far. Ads can be charged on different bases is dependent upon what suits the user. CPM and CPC are the two popular charge techniques. CPM( Cost Per Million) is charged per thousand notions whereas CPC( Cost Per Click) is chargeable per click.
Two lesser-used techniques are OCPM( Optimized CPM ), wherein Facebook proves an ad to those people who are likely to favorably respond to it, and CPA( Cost Per Action) which expects users to take a specific action( e.g. page like) when they come across your ad.
Users can set daily limit on the amount to be spent in a period, to keep expenses within a fund. Your sales campaigns on the Facebook can be adjusted or modified real period, if the results are not on believed pipelines. Most Facebook ads are created for mobile machines, which currently make up about 66% of Facebook ad revenue.
3 .) Ability to Target Potential Customers
Facebook ads have a unique facility which allows you to target potential customers based on their demographics and interests. For instance, if you wish to expose your ad to young business owners, you could choose demographics of age below 35, middle-class lifestyle, residing in large-scale cities, with interest in " business" and "marketing".
To advertise for dames clothing, you could target women, aged 20 to 45, with interest in " patronize" and "fashion". You can also have your ad shown only in your local area. Such targeted and refined targeting has proved to be very useful.
Facebook also enables re-targeting those guests who had earlier visited your locate, thus effectively narrowing down your target audience.
Facebook's algorithm is to encourage interaction among page owned( FB account holder) and the audience. Apart from posting any message or painting or video for your audience, at your select day and frequency, you can create and launch online marketing campaigns too on Facebook.
Followers and fans have displayed a huge liking to interact and participate in races. So, if your campaign has a built-in contest or asks for an interesting feedback from your followers, its level of involvement would go up.
However, do note that your Facebook followers like it short and sweet. So, keep your contents or even videos short.
4 .) Developing Brand Loyalty
Facebook permits easy and quick interaction between customers and business. It is also easy to respond to patrons, which promotes label loyalty. Quick customer interaction means you can provide effective customer support by posting a message for the customer, which instantly shows up on his/ her FB page.
Young people are increasingly turning to Facebook for online search for products and services. If your followers see that you are responsive to their queries, seeds of patriotism are sown right there.
Facebook likewise constructs engagement like no other. Engagement in the form of likes, statements, and interactions on your post, leads to a strong connection with your expectations. The stronger the link, the most likely it would be for your leads to convert. Of course, word of mouth and referral likewise expand the reach of your brand.
Facebook also enables building your email roster, your blog traffic and likewise helps you expand into new markets.
5. Increasing your Web Traffic
Through suitable relates, Facebook users can be guided to your website. These users are likely to be more receptive because they choose to go to your website willingly by clicking on the link.
Once on your landing page, the visitor can be exposed to more direct marketing pitch in the form of a call to action or asking them to view the product or service that you are offering.
However, Facebook is reported to have put in place a new algorithm which may make this website funneling a tad difficult.
The consumers who like your page, start to receive any updates that you make on your Facebook page. In fact even their friends can see the updates and posts, thereby making Facebook's reach a lot bigger. Facebook can also display a thumbnail image of your logo or your website, provided you make one available.
Jabong relied on Facebook to help it attain media efficiency by targeting high-quality audiences with products that helped convert acquire planned into marketings. In the campaign that run through April 2017, Jabong reported to have significantly boosted its bottom line by reaching out to the right people with the right products.
The e-commerce company doubled its customer acquisition and realized a 5-fold an increased number of its mobile app activating rates after Facebook became its lead-in marketing channel.
Information Source: Internet
Image Source: Google
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